MATCHA IN BULK
Matcha is not just a trend; it is an absolute must for businesses in the food industry, gastronomy, and manufacturing. If you are interested in purchasing matcha in bulk, you are at the right place. Following the motto #FightFakeMatcha, we offer you exclusive insider knowledge for the best quality in matcha wholesale.
By now, everyone in the food industry has heard of matcha. The finely ground green tea from Japan is here to stay. Especially young and health-conscious consumers are willing to pay premium prices for good matcha.
Not without reason: Matcha powder is extremely healthy, and its applications are incredibly versatile—ranging from classic matcha lattes to matcha chocolate and cosmetics. Matcha tea has been consumed for over 1000 years, and the market continues to grow. By 2028, the global matcha market is expected to reach $2.91 billion. The trend is continuously rising.
Do you already have matcha in your product range?
Here you will learn the 3 factors that you must consider when buying matcha powder wholesale:
MATCHA WHOLESALE FACTOR 1:
IS MATCHA SUITABLE FOR OUR INDUSTRY?
The answer is 99% yes. Matcha is incredibly versatile. Here’s a list of the most popular matcha products:
MATCHA FOR THE FOOD INDUSTRY (FMCG)
Stand out from the crowd: Matcha enables innovations in the FMCG industry: ice cream, chocolate, cookies, shakes, matcha latte, smoothies, or even bread— the possibilities are limitless.
And the green products with healthy ingredients and the unique “Umami” taste are extremely popular among consumers.
Good to know: Depending on the food or drink, a different type of matcha may be more suitable, and the correct amount must be used. Therefore, only purchase from matcha wholesalers who genuinely understand the product.
MATCHA FOR CATERING AND HOTEL INDUSTRY
Finally, there is an effective alternative to coffee: the new green coffee is called matcha.
While many customers are looking for energy, fewer and fewer want to drink coffee. Matcha provides a healthy, natural energy boost that lasts longer and is much gentler than coffee.
The abundant caffeine and amino acid L-theanine in matcha powder ensure calm energy and laser-sharp focus.
In short, matcha serves as drinkable meditation.
MATCHA FOR COSMETICS
Antioxidants, vitamins, and amino acids make matcha powder a sought-after ingredient in skin and hair care—especially in anti-aging cosmetics.
MATCHA FOR SUPPLEMENTATION
Matcha is the natural food with the most antioxidants and is full of vitamin C and zinc—a superfood. Due to its powdered form, matcha can be easily processed into capsules or protein powder.
Important: Make sure that the wholesale matcha meets all the requirements for a supplement.
MATCHA WHOLESALE FACTOR 2:
THE EXPERTISE OF MATCHA WHOLESALERS
Matcha is not a protected term. Therefore, you should only trust wholesalers who really understand the product. Matcha should always be stored cool. The same applies to transportation; the cold chain should not be interrupted.
And: A reputable matcha wholesaler sources matcha directly from Japan, is familiar with local practices, and understands the complex manufacturing process of matcha.
Thomas Grömer, CEO of Aiya Europe, not only brought matcha to Europe, he is also a certified tea tester and studied Tea Science in Japan. Not for nothing is Thomas also known as the “Tea Pope“.
MATCHA WHOLESALE FACTOR 3:
THE QUALITY OF MATCHA POWDER IN BULK
The 3 matcha characteristics that you can use to recognize original matcha are:
1. COLOR OF REAL MATCHA
Original premium matcha has a rich grass-green color. Always. Whether as a powder, mixed with water, or frothed as a matcha latte.
Why is this the case?
The green tea from which Matcha is made is shaded during cultivation. As a result, only 10% of the sunlight reaches the leaves. Chlorophyll and amino acids are thus more enriched in the leaf, leading to the intense green color.
Make sure to pay attention to the color of the Matcha powder when buying in bulk and ask to be shown samples.
2. ORIGIN OF REAL MATCHA
Real matcha comes only from Japan.
And even there, matcha is something special. The production of matcha tea is very complex and labor-intensive. Only a small, elite group of tea farmers can actually produce matcha.
3. TEXTURE OF REAL MATCHA
Matcha is more than just ground green tea. Tencha, a green tea specially produced for matcha, serves as its base. Producers process Tencha very gently, removing all leaf veins and stems, and only grinding the pure leaf flesh. This results in an ultra-fine powder, by which you can immediately recognize high-quality matcha.
PS: Aiya Europe, as a wholesaler, imports original matcha in premium quality directly from Japan to Europe. We supply the gastronomy, hotel industry, FMCG producers, and many more.
PS: Aiya Europe was the first matcha wholesaler to receive the FSSC 22000 certification (plus AIB-Superior) and meets the quality criteria according to EU-BIO, NOP-BIO, and JAS-BIO.
FREQUENTLY ASKED QUESTIONS:
Quality has its price, but Matcha is extremely profitable. Customers are willing to pay a premium price for Matcha because they know that Matcha is super healthy and provides a lot of natural energy (much more efficiently than coffee).
Plus: Matcha is scalable. There’s a limit to price increases with coffee, but customers are willing to pay 6 Euros and more for a good Matcha Latte.
Original Matcha ALWAYS comes from Japan. The production is very complex, with only a few being specialized in it.
Unfortunately, Matcha is not a protected term, and fake Matcha is flooding the market. Ensure with the wholesaler that they are importing Matcha directly from Japan.
You can distinguish Original Matcha from Fake Matcha based on certain criteria.
Yes, reputable wholesalers source their Matcha directly from Japan and deliver it to Europe in the highest quality. Aiya Europe has brought Matcha to Europe and is the first Matcha wholesaler and manufacturer to be certified according to FSSC 22000 (plus AIB-Superior) and meets the quality criteria according to EU-BIO, NOP-BIO, and JAS-BIO.
Plus: Aiya Europe always ensures a closed cold chain from Japan to Europe.
Here you can see a list of our quality certificates as a Matcha wholesaler.
Yes, Matcha has gained significant attention globally, especially in health and wellness circles. Its numerous health benefits, versatility, and unique taste have made it a favorite among many consumers.
In addtition, Matcha is not just limited to tea. The diverse product range allows businesses to target a broader audience. With the rise of e-commerce, businesses can sell matcha products not just locally but also internationally.