MATCHA – OUR GREEN GOLD
Matcha is trendy. Even though, the noble ground green tea powder has a long tradition:
Already 800 years ago, Buddhist monks enjoyed it.
The Rarest Tea in the World
Its limited availability is comparable to that of saffron or truffles. Out of 4.8 million tonnes of tea worldwide, only 2,000 tonnes is Matcha. Aiya Matcha owes its unique taste due to the correct know-how of overshadowing. Our tea farmers overshadow the plants in the last weeks before harvest. Due to the deprivation of light (up to 90%), the plants produce more chlorophyll and amino acids, which give Matcha its pleasant sweetness.
No other natural product contains more antioxidants than Matcha, making it a star among the so-called “superfoods”.
Matcha is sweet, creamy, gentle and with only a hint of tartness. The sweetness comes from the high concentrations of amino acids, especially L-theanine and plant fibers. Real Matcha quality can be kept apart to cheap imitations since the fake green tea powder contains hardly any amino acids, but the tart aroma is in the foreground, which leads to an intensely bitter taste.
Matcha tea contains amino acids, including L-theanine, which is caused by the long overshadowing. These amino acids have a soothing effect and gives the invigorating character of tea-caffeine a gentle note. Simple copies such as green tea powders have barely noticeable effects and do not have the extensive profile of ingredients like the original.
PRODUCT VARIETY WITH MATCHA
The applications for Matcha are versatile: whether for pure enjoyment, as an ingredient for drinks and food or as a high-quality elixir in cosmetics, Matcha from Aiya opens a gateway to diverse product innovations and offers individual solutions for your business.