Private Label

Launch a premium tea product line or expand an existing portfolio with a trusted European partner focused on quality, reliability and efficient market access.

AIYA Europe combines decades of tea expertise with certified organic Matcha and tea solutions to support the development of distinctive private label products across retail, foodservice, wellness and specialty markets.

The Private Label Offering

The private label programme is designed to simplify the journey from product concept to shelf-ready solution. Whether developing a premium beverage mix, a functional nutrition product or a culinary ingredient, every stage is supported by professional expertise and industry experience.

Product sourcing icon

Product Sourcing

Choose from a broad portfolio of Matcha grades, tea powders and specialised blends, including solutions for latte mixes, foodservice and retail applications. All products are produced according to strict quality standards and supported by comprehensive documentation.

Product development icon

PRODUCT DEVELOPMENT

Dedicated product development expertise supports the creation of customised formulations and exclusive blends tailored to specific target groups, market opportunities and product objectives.

Packaging and labeling icon

Packaging and Labeling

A range of flexible packaging formats is available, including support for labelling, artwork implementation and brand application to create market-ready products.

Brand strategy icon

Brand Positioning

From packaging concepts to product positioning, strategic guidance helps ensure that every product aligns with its intended market and brand identity.

two men wearing suits and smiling

Why Partner with Aiya Europe

Certified quality standards, including IFS and organic certifications

✔️ Organic and vegan product solutions suitable for modern consumer demands

✔️ Flexible packaging formats, label options and design support

✔️ Comprehensive documentation and full traceability

✔️ Efficient production processes and reliable project management

✔️ Broad product portfolio including Matcha powders, latte mixes and innovative tea-based concepts

✔️ More than 20 years of experience supporting private label projects across Europe

How to get started

Discover how premium Matcha can be integrated into products, menus or business concepts to meet growing consumer demand. With more than 20 years of experience in Europe, AIYA Europe supports businesses in bringing Matcha successfully to market.

1

Complete the form

Tell us a bit about your business and what you’re looking for. No commitment. Just a quick way to get started.

2

Get a Free Sample

We’ll send you a tailored sample so you can test quality, flavor, and performance for your specific application.

3

Talk to a Specialist

Our experienced sales consultants will reach out to understand your needs and recommend the right products.

No purchase commitment required.

Complete the form below to request a free sample.

Business Area / Sector (choose all suitable)
Are you an AIYA Customer?
Insterested in
Would you like a free sample