Your Expert in Matcha and Tea Powders

AIYA is Japan’s largest Matcha producer with more than 135 years of expertise. The focus lies on high-quality, certified organic Matcha for food service, manufacturing, retail and private label.

For new product development, menu expansion or innovative applications, AIYA Europe provides the resources, expertise and professional support needed to bring Matcha concepts to market successfully.

Download Expert Resources

Explore exclusive guides and reports designed for professionals in the food, beverage, health and beauty industries.

→ Matcha trends

→ Matcha guide

→ Matcha latte guide

→ Bulk and private label

→ Private label

→ Real vs fake matcha

→ Matcha for food service

Matcha trends

Discover the latest consumer data and product trends shaping the future of Matcha in Europe and worldwide.

All About Matcha

A comprehensive guide covering the history, production, quality characteristics and applications of authentic Matcha.

Matcha Latte Guide

Learn how to serve today’s Matcha consumer with preparation tips, recipes and insights for cafés, restaurants and foodservice concepts.

Bulk and Private Label Solutions

Explore B2B solutions for high-volume requirements and branded Matcha products, tailored to different industry needs.

Private Label: Guide to Your Own Brand

A practical guide to developing a private label Matcha brand, from product selection to positioning and market launch.

Real vs Fake Matcha

Understand how to identify authentic Matcha and why sourcing from certified producers is essential for quality, safety and trust.

Matcha for Food Service

Innovative ideas and practical formats for restaurants, cafés and catering businesses.

Why partner with AIYA Europe?

✔️ Certified organic: EU, JAS, NOP

✔️ FSSC 22000 and IFS certified

✔️ Trusted by global brands

✔️ Full-service private label support

✔️ Cold chain logistics for optimal quality

How to get started

Discover how premium Matcha can be integrated into products, menus or business concepts to meet growing consumer demand. With more than 20 years of experience in Europe, AIYA Europe supports businesses in bringing Matcha successfully to market.

1

Complete the form

Tell us a bit about your business and what you’re looking for. No commitment. Just a quick way to get started.

2

Get a Free Sample

We’ll send you a tailored sample so you can test quality, flavor, and performance for your specific application.

3

Talk to a Specialist

Our experienced sales consultants will reach out to understand your needs and recommend the right products.

No purchase commitment required.

Complete the form below to request a free sample.

Business Area / Sector (choose all suitable)
Are you an AIYA Customer?
Insterested in
Would you like a free sample