Matcha Accelerates Growth in 2024 with AIYA

In 2024, the Matcha market grew by 10.3%, driven by rising Matcha demand and increased use in the food industry. No longer a trend, Matcha is now a staple ingredient for innovative products (Source: Global Industry Analysts, Inc.).

What makes AIYA unique:

  • 136 years of experience: Pioneer and market leader in the Matcha segment in Europe.
  • Top value for money: Premium Matcha at fair prices.
  • Highest product quality on the market: Unmatched in taste, color, and purity.
  • Expert consultation: Tailored solutions from true Matcha specialists.
  • Trusted partner for famous brands: Preferred supplier to leading companies.

Get Your Customized Solutions—Speak with an Expert Today!

Book an online appointment now with our Sales Manager Mateo and discover how AIYA Europe can enrich your product range. Schedule your consultation directly here.

Further information for you:

About AIYA

Matcha Wholesale

Frequently Asked Questions About Matcha

Quality comes at a price, but Matcha is extremely profitable. Customers are willing to pay a premium price for Matcha because they know it’s incredibly healthy and provides a lot of natural energy (much more efficiently than coffee).

Plus: Matcha is scalable. With coffee, there’s a limit to price increases, but for a good Matcha Latte, customers are happy to pay 6 euros or more.

Original Matcha always comes from Japan. The production process is very complex, and only a few are specialized in it.

Unfortunately, Matcha is not a protected term, and fake Matcha floods the market. Make sure with your wholesaler that the Matcha is imported directly from Japan.

You can distinguish authentic Matcha from Fake Matcha based on certain criteria.

Matcha is a superfood. Matcha powder is not only the natural food that contains the most antioxidants (much more than blueberries, pomegranates, or goji berries), but it is also full of vitamin C and zinc.

In addition, Matcha provides relaxed energy and concentration through the combination of caffeine and the amino acid L-theanine. Matcha works similarly to coffee, but much gentler, healthier, and longer-lasting.

The possibilities for using Matcha are endless: classic Matcha Latte, Matcha ice cream, Matcha chocolate, Matcha cake, Matcha energy drinks, Matcha cosmetics, Matcha supplements, and much more.

However, depending on the product, a different type of Matcha should be used. Learn more about this here.

Yes, reputable wholesalers source their Matcha directly from Japan and deliver it in the highest quality to Europe. Aiya Europe brought Matcha to Europe and is the first Matcha wholesaler and manufacturer certified according to FSSC 22000 (plus AIB-Superior) and meets the quality criteria for EU-BIO, NOP-BIO, and JAS-BIO.

Plus: Aiya Europe always ensures a closed cold chain from Japan to Europe.

Here you can see a list of our quality certificates as a Matcha wholesaler.