Aiya Europe



Matcha is the latest fashion in tea, but this fine Japanese green tea can look back over a long tradition: the drink was enjoyed as far back as 800 years ago by Buddhist monks. Here at AIYA we may not have been making matcha for 800 years, but we’ve been at it for almost 130. And since 1978, long before it became fashionable, we’ve been producing it organically and continue to follow the family tradition today.


Aiya produces the highest Matcha quality. Our teas not only inspire the masters of the Japanese Matcha Tea Ceremony, but are also very popular in the tea, food and beverage industries. Our market share of  Matcha tea products for the industry is 90%.

Aiya teas are among the safest tea products in the world. As the market leader in Matcha tea and tea products for the industry, meeting strict international food standards is a must. The high demands in terms of food safety and hygiene have received multiple awards: Aiya is the first Matcha manufacturer to be FSSC 22000 certified (plus AIB Superior) and also meets the quality criteria of EU-BIO, NOP-BIO and JAS-BIO. Selected products are even Rainforest Alliance certified. In addition, our products are kosher and halal.

We do not just make green teas, we also think green – tea must be produced under the best environmental conditions. That’s why we were one of the first tea companies ever to grow organic tea in 1978. Over 40 years of experience in organic farming has resulted in a combination that was previously considered impossible: Aiya organic tea stands for the highest levels reliability, while at the same time achieving highest quality of conventional teas.

From chocolate to ice cream – the result convinces in terms of taste and color as well as customer acceptance.


We want to inspire people with our products. That means it’s not about selling our customers the cheapest matcha tea around. Rather, our claim is to offer products with a unique level of quality. This is something we work on, together with our parent company in Japan, each and every day.

Our Matcha is the result of this work: a wide assortment, outstanding quality, a traditional product with a modern look. Our Matcha is 100% real Matcha – not diluted, just pure. All our products go through quality checks, where we can give you insights anytime you wish for.

Naturally, after the events in Fukushima, a radioactivity analysis is standard procedure. You can request the corresponding analysis for each product from us at any time. Incidentally, all the products we have imported since the disaster have been completely uncontaminated.