Privacy Policy

As of 18.06.2025

Who we are

The data controller responsible in accordance with the purposes of the General Data Protection Regulation

(GDPR) of the European Union and other data protection regulations is:

AIYA Europe GmbH

Am Sandtorkai 62

20457 Hamburg

Germany

+49(0)4034809993

privacy@aiya-europe.com

https://aiya-europe.com/

How to contact the data protection officer

The designated data protection officer is:

DataCo GmbH

Sandstr. 33

80335 München

Germany

+49 89 7400 45840

www.dataguard.de

General information on data processing

On this page, we provide you with information regarding the processing of your personal data on our
website.

How we collect and use your personal data will depend on how you interact with us or the services you use.
We only collect, use or share your personal data where we have a legitimate purpose and a legal basis for
doing so.

What do we mean by ‘legal basis’?

Consent (Art. 6(1) (a) GDPR)– You have given us your consent to process your personal data for the specific
purpose we have explained to you. You have the right to withdraw your consent at any time. For further
information on how to withdraw consent, please see the ‘Exercising your rights’ subsections in the
subsequent sections of this Privacy Policy.

Contract (Art 6(1) (b) GDPR) – We need to use your data to fulfil a contract you have with us. Alternatively,
it’s necessary to use your data because we have asked you to, or you have taken yourself, specific steps
before entering that contract.

Legal Obligation (Art 6(1) (c) GDPR) – We need to use you’re your data to comply with the law.

Vital Interests (Art 6(1) (d) GDPR) – Processing your data is necessary to protect your vital interests or of
another person. For example, to prevent you from serious physical harm.

Public Task (Art 6(1) (e) GDPR) – Using your data is necessary for the performance of a task carried out in
the public interest, or because it is covered by a task set out in law, for example, for a statutory function.

Legitimate Interests (Art 6(1) (f) GDPR) – Processing your data is necessary to support a legitimate
interest we or another party has, only where this is not outweighed by your own interests.

Please note where your data is processed under the performance of a contract or for a legal obligation, if
you do not provide the data requested, we may be unable to provide you with our app.

Data sharing and international transfers

As explained throughout this Privacy Policy, we use various service providers to help us deliver our services
and keep your data secure. When we use these service providers, it is necessary for us to share your
personal data with them.

We have agreements in place with all our service providers that we share your data with that oblige them to
protect your data.

Where your personal data is shared outside the EU, we ensure that your personal data is given an
equivalent level of protection, either because the jurisdiction to which your data is transferred has an
‘adequate’ data protection standard according to the European Commission, or by using another safeguard
such as an enhanced contractual agreement, i.e. Standard Contractual Clauses adopted by the European
Commission (SCCs).

For example, where we use US service providers, we either rely on SCCs or the EU-US Data Protection
Framework, depending on the specific provider. You can request a copy of SCCs we have concluded with our
service providers by sending an email to the email address provided in this Privacy Policy.

Your rights

When your personal data is processed, you are a data subject within the meaning of the GDPR and have the
following rights:

1. Right of access (Art. 15 GDPR)

You may request the data controller to confirm whether your personal data is processed by them.

If such processing occurs, you can request the following information from the data controller:

  • Purposes of processing
  • Categories of personal data being processed.
  • Recipients or categories of recipients to whom the personal data have been or will be disclosed.
  • Planned storage period or the criteria for determining this period
  • The existence of the rights of rectification, erasure or restriction or opposition.
  • The existence of the right to lodge a complaint with a supervisory authority.
  • If applicable, origin of the data (if collected from a third party).
  • If applicable, existence of automated decision-making including profiling with meaningful information
    about the logic involved, the scope and the effects to be expected.
  • If applicable, transfer of personal data to a third country or international organization.

2. Right to rectification (Art. 16 GDPR)

You have a right to rectification and/or modification of the data, if your processed personal data is incorrect
or incomplete. The data controller must correct the data without delay

3. Right to the restriction of processing (Art. 18 GDPR)

You may request the restriction of the processing of your personal data under the following conditions:

  • If you challenge the accuracy of your personal data for a period that enables the data controller to
    verify the accuracy of your personal data.
  • The processing is unlawful, and you oppose the erasure of the personal data and instead request the
    restriction of their use instead.
  • The data controller or its representative no longer need the personal data for the purpose of
    processing, but you need it to assert, exercise or defend legal claims; or
  • If you have objected to the processing pursuant and it is not yet certain whether the legitimate
    interests of the data controller override your interests.

4. Right to erasure (“Right to be forgotten”) (Art. 17 GDPR)

If you request from the data controller to delete your personal data without undue delay, they are required to do so immediately if one of the following applies:

  • Personal data concerning you is no longer necessary for the purposes for which they were collected or
    processed.
  • You withdraw your consent on which the processing is based pursuant to and where there is no other
    legal basis for processing the data.
  • You object to the processing of the data and there are no longer overriding legitimate grounds for
    processing, or you object pursuant to Art. 21 (2) GDPR.
  • Your personal data has been processed unlawfully.
    The personal data must be deleted to comply with a legal obligation in Union law or Member State law
    to which the data controller is subject.
  • Your personal data was collected in relation to information society services offered pursuant to Art. 8 (1) GDPR.

The right to deletion does not exist if the processing is necessary

  • to exercise the right to freedom of speech and information;
  • to fulfil a legal obligation required by the law of the Union or Member States to which the data
    controller is subject, or to perform a task of public interest or in the exercise of public authority
    delegated to the representative.
    for reasons of public interest in the field of public health.
  • for archival purposes of public interest, scientific or historical research purposes or for statistical
    purposes.
  • to enforce, exercise or defend legal claims.

5. Right to data portability

You have the right to receive your personal data given to the data controller in a structured and machine-
readable format. In addition, you have the right to transfer this data to another person without hindrance by
the data controller who was initially given the data.

6. Right to object

For reasons that arise from your particular situation, you have, at any time, the right to object to the processing of your personal data pursuant to Art. 6 (1) (e) or 6 (1) (f) GDPR; this also applies to profiling based on these provisions.

If the personal data relating to you are processed for direct marketing purposes, you have the right to object
at any time to the processing of your personal data in regard to such advertising; this also applies to
profiling associated with direct marketing.

7. Right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority if you consider that the processing of personal data concerning you infringes the GDPR. The supervisory authority to which the complaint has been lodged shall inform the complainant of
the status and outcome of the complaint, including the possibility of a judicial remedy under Art. 78 GDPR. A list, of the locally competent supervisory authorities in Germany can be found on the website of the Federal Commissioner for Data Protection at the following link: https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html

Data processing when you load our website

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device.

The following data is collected:

  • Information about the browser type and the version used
  • The user’s operating system
  • The Internet service provider of the user
  • Date and time of access
  • Websites from which the user’s system accessed our website
  • Websites the user’s system accessed through our website

This data is stored in the log files of our system.

2. Purpose of data processing

The temporary storage of the IP address by the system is necessary for the delivery of the website to the computer of the user. For this purpose, the user’s IP address must be kept for the duration of the session.

The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.

3. Legal basis for data processing

The legal basis for the temporary storage of data and logfiles is Art. 6 (1) (f) GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished.

If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is not possible.

5. Exercising your rights

The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. The user can object to this. Whether the objection is successful is to be determined within the framework of a balancing of interests.

Use of cookies

1. Description and scope of data processing

When you visit our website, we use technical tools for various functions, in particular cookies, which can be stored on your device. When you visit our website for the first time and at any time later, you have the choice of whether you generally permit the setting of cookies or which individual additional functions you would like to select. You can make changes in your browser settings or via our consent manager. Cookies are text files or information in a database that are stored on your hard drive and assigned to the browser you are using so that certain information can be passed to the entity that sets the cookie.

We use technically necessary cookies, which are required for the technical structure of the website. Without these cookies, our website cannot be displayed (completely correctly) or the support functions are not
possible.

The following data is stored and transmitted in the technical necessary cookies:

  • Language settings
  • Log-in information
  • Use of website functionalities

We use cookies on our website that are not technically necessary. Technically unnecessary cookies are text files that are not only used for the functionality of the website, but also collect other data.

As a result, the following data will be processed:

  • IP-address
  • Internet user location
  • Date and time of the website request
  • Customization of advertisements to the user
  • Tracking of the surfing behavior
  • Linking the website visit with other social media platforms

2. Purpose of data processing

The purpose of using technically necessary cookies is to ensure the functionality of our website. Some
functions of our website cannot be offered without the use of cookies. For these, it is necessary that the
browser is recognized even after a page change.
We need technical necessary cookies for the following purposes:

  • Storage of language settings
  • Functionality of the website
  • Login-based access to gated content for verified B2B customers

The use of technically not necessary cookies is carried out for the purpose of improving the quality of our website, its content and thus our reach and profitability. By setting these cookies, we learn how the website is used and can thus constantly optimize our offer. These cookies serve us particularly for the following
purposes:

To analyze and improve website usage, track user behavior for marketing and remarketing purposes,
personalize advertising across Google, Meta, and LinkedIn, measure conversion performance, and support
multilingual content display and A/B testing.

3. Legal basis for data processing

The regulations of the Telecommunications Digital Services Data Protection Act (TDDDG) are relevant for the storage of information in the end user’s terminal equipment and/or access to information already stored in the end user’s terminal equipment. If the setting and reading of cookies is technically necessary, this is done to ensure the functionality of our website. In this case, the storage of and access to cookies on your terminal equipment is carried out on the basis of § 25(2)(2) TDDDG. This storage of and access to the information in your terminal equipment serves to facilitate your use of our website and to be able to offer you our services as you have requested. Some functions of our website also do not work without the use of these cookies and could therefore not be offered. The cookies are generally deleted after the session ends (e.g. logging out or closing the browser) or after the expiry of a specified duration. Information on different storage periods for cookies can be found in the following sections of this data protection declaration.

As far as cookies are set that are not technically necessary, this is done on the basis of your expressed consent, which you can provide via the cookie banner. The basis for storing and accessing information in this case is § 25(1) TDDDG in conjunction with. Art. 6(1)(1)(a), Art. 7 GDPR. You can withdraw your consent at any time with effect for the future or subsequently grant it again by configuring your settings for cookies accordingly. Alternatively, you can prevent the storage of cookies by making the appropriate settings in your browser software. Please note that the browser settings you make only affect the browser you are using. If personal data is processed following the storage of and access to the information on your terminal equipment, the provisions of the GDPR are relevant. Information on this can be found in the following sections of this privacy policy.

4. Exercising your rights

You can revoke consent to the use of cookies and manage your consent preferences at any time at the
following link: https://aiya-europe.com/en/cookie-consent

Newsletter

1. Description and scope of data processing

You can subscribe to a newsletter on our website free of charge. When subscribing for the newsletter, the data from the input mask is transmitted to us.
We collect the following data from you in order to provide this service:

  • Email address
  • Last name
  • First name
  • Telephone / mobile phone number
  • IP address of the user’s device
  • Date and time of registration
  • Company name, position, country, address, business sector, customer status, product interest, free sample request, and individual message content.

No data will be passed on to third parties in connection with data processing for the dispatch of newsletters.

The data will be used exclusively for sending the newsletter.

2. Purpose of data processing

The user’s email address is collected to deliver the newsletter to the recipient.

Additional personal data as part of the registration process is collected to prevent misuse of the services or email address.

3. Legal basis for data processing

The legal basis for the processing of data provided by the user after registration for the newsletter is Art. 6 (1) (a) GDPR if the user has given his consent.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was
collected. The user’s email address will therefore be stored as long as the newsletter subscription is active.

The other personal data collected during the registration process is generally deleted after a period of seven
days.

5. Exercising your rights

The subscription for the newsletter can be cancelled by the data subject at any time. For this purpose, every newsletter contains an opt-out link.

Through this, it is also possible to withdraw the consent to the storage of personal data collected during the registration process.

Contact via Email

1. Description and scope of data processing
You can contact us via the email address provided on our website. In this case the personal data of the user transmitted with the email will be stored.

The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing

If you contact us via email, this also constitutes the necessary legitimate interest in the processing of the data.

3. Legal basis for data processing

The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 (1) (f) GDPR. Our legitimate interest is to optimally answer your request that you send by e-mail.

If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was
collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Exercising your rights

You have the possibility to withdraw consent to the processing of their personal data at any time. If you
contact us via email, you can object to the storage of his personal data at any time, by the following means:

Users can revoke their consent to the processing of personal data or object to its storage at any time by
contacting us at privacy@aiya-europe.com. The revocation will apply to future processing. Upon receipt, we will delete or restrict the relevant data unless legal retention obligations apply.

In this case, all personal data stored while establishing contact will be deleted.

Corporate web profiles on social networks

Instagram:

Instagram, Part of Meta Platforms Ireland Ltd., 4 Grand Canal Square Grand Canal Harbour, Dublin 2 Ireland

On our company profile we provide information and offer Instagram users the possibility of communication. If you carry out an action on our Instagram company profile (e.g. comments, contributions, likes etc.), you
may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by Instagram, we cannot make any binding statements regarding the purpose and scope of the processing of your data.

Our corporate profile in social networks is used for communication and information exchange with
(potential) customers. We use the company’s profile for:

Our company website serves as an informational and commercial platform for business customers. It provides detailed product information, technical documentation (e.g. certificates, specifications), and resources for AIYA’s B2B offerings such as Matcha and tea powder. Verified customers gain access to gated downloads and personalized content. The site also includes contact forms, newsletter registration, and
options to request free samples or product consultations. Occasionally, promotional activities or events may be communicated through the site.

Publications on the company profile can contain the following content:

  • Information about products
  • Information about services
  • Advertisement
  • Contact with customers
  • Company news, event participation (e.g. trade fairs), collaborations, and insights into sustainability and quality standards

Every user is free to publish personal data.

As far as we process your personal data in order to evaluate your online behavior, to offer you sweepstakes or to conduct lead campaigns, this is done on the basis of your express declaration of consent, Art. 6 (1) (a), Art. 7 GDPR. The legal basis for processing personal data for the purpose of communicating with customers and interested parties is Art. 6 (1) (f) GDPR. Thereby, our legitimate interest is to answer your request
optimally or to be able to provide the requested information. If the aim of contacting you is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

We store your activities and personal data published on our Instagram corporate profile until you withdraw your consent. Furthermore, we comply with the statutory retention periods.

We process data from our corporate web profile in our own systems as well. The data is stored there for the following period: Personal data published by users on our corporate web presences (e.g. likes, comments) is generally not transferred to or stored in our internal systems. If data is stored for follow-up purposes (e.g. customer inquiries), it is retained only as long as necessary for the purpose and in accordance with applicable legal retention periods.

You can object at any time to the processing of your personal data that we collect within the framework of your use of our corporate web profiles and assert your rights as a data subject mentioned the “Your rights” section of this privacy policy. Please send us an email to privacy@aiya-europe.com. For further information on the processing of your personal data by Instagram and the corresponding objection options, please click here:

Instagram: https://help.instagram.com/519522125107875

YouTube:

YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, United States

On our company profile we provide information and offer Youtube users the possibility of communication. If you carry out an action on our Youtube company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by Youtube, we cannot make any binding statements regarding the purpose and scope of the processing of your data.

Our corporate profile in social networks is used for communication and information exchange with
(potential) customers. We use the company’s profile for: Our company website serves as an informational and commercial platform for business customers. It provides detailed product information, technical documentation (e.g. certificates, specifications), and resources for AIYA’s B2B offerings such as Matcha and tea powder. Verified customers gain access to gated downloads and personalized content. The site also
includes contact forms, newsletter registration, and options to request free samples or product consultations. Occasionally, promotional activities or events may be communicated through the site.

Publications on the company profile can contain the following content:

  • Information about products
  • Information about services
  • Advertisement
  • Contact with customers
  • Company news, event participation (e.g. trade fairs), collaborations, and insights into sustainability and quality standards

Every user is free to publish personal data.

As far as we process your personal data in order to evaluate your online behavior, to offer you sweepstakes or to conduct lead campaigns, this is done on the basis of your express declaration of consent, Art. 6 (1) (a), Art. 7 GDPR. The legal basis for processing personal data for the purpose of communicating with customers and interested parties is Art. 6 (1) (f) GDPR. Thereby, our legitimate interest is to answer your request
optimally or to be able to provide the requested information. If the aim of contacting you is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR. We store your activities and personal data published on our Youtube corporate profile until you withdraw
your consent. Furthermore, we comply with the statutory retention periods.

We process data from our corporate web profile in our own systems as well. The data is stored there for the following period: Personal data published by users on our corporate web presences (e.g. likes, comments) is generally not transferred to or stored in our internal systems. If data is stored for follow-up purposes (e.g. customer inquiries), it is retained only as long as necessary for the purpose and in accordance with applicable legal retention periods.

You can object at any time to the processing of your personal data that we collect within the framework of your use of our corporate web profiles and assert your rights as a data subject mentioned the “Your rights” section of this privacy policy. Please send us an informal email to privacy@aiya-europe.com. For further information on the processing of your personal data by Youtube and the corresponding objection options, please click here:

YouTube: https://policies.google.com/privacy?gl=DE&hl=en

Use of corporate profiles in professionally oriented networks

1. Scope of data processing

We use corporate profiles on professionally oriented networks. We maintain a corporate presence on the
following professionally oriented networks:

  • LinkedIn
  • XING

On our site we provide information and offer users the possibility of communication.

The corporate profile is used for job applications, information, public relations, and active sourcing.
We do not have any information on the processing of your personal data by the companies jointly
responsible for the corporate profile. Further information can be found in the privacy policy of:

LinkedIn:
https://www.linkedin.com/legal/privacy-policy

XING:
https://privacy.xing.com/en

If you carry out an action on our company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public.

2. Legal basis for data processing

The legal basis for the processing of personal data for the purpose of communication with customers and interested parties is Art. 6 (1) (f) GDPR. Our legitimate interest is to answer your request optimally or to be able to provide the requested information. If the aim of contacting you is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

3. Purpose of the data processing

Our corporate web profile serves to inform users about our services. Every user is free to publish personal data.

4. Duration of storage

We store your activities and personal data published via our corporate web profile until you withdraw your consent. In addition, we comply with the statutory retention periods.

5. Exercising your rights

You can object at any time to the processing of your personal data that we collect within the framework of your use of our corporate web profiles and assert your rights as a data subject mentioned the “Your rights” section of this privacy policy.Please send us an informal email to the email address stated in this privacy policy.

You can find further information on objection and removal options here:

LinkedIn:
https://www.linkedin.com/legal/privacy

XING:
https://privacy.xing.com/en

Hosting

The website is hosted on servers of a service provider commissioned by us.

Our service provider is:

Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany

For further information on the processing of personal data by Hetzner please see: https://www.hetzner.com/legal/privacy-policy

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information is:

  • Information about the browser type and the version used
  • The user’s operating system
  • The Internet service provider of the user
  • Date and time of access
  • Websites from which the user’s system accessed our website
  • Websites the user’s system accessed through our website

This data will not be merged with other data sources. The data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – and server log files are therefore recorded.

The server of the website is geographically located in Germany.

Geotargeting

We use the IP address and other information provided by the user (e.g. the postal code used for registration or ordering) to approach regional target groups (so-called “geotargeting”).

The regional target group approach is used, for example, to automatically display regional offers or
advertisements that often are more relevant to users. The legal basis for the use of the IP address and any other information provided by the user (e.g. postal code) is Art. 6 (1) (f) GDPR, based on our legitimate interest in ensuring a more precise target group approach and thus providing offers and advertising with greater relevance for our users.

Part of the IP address and the additional information provided by the user (e.g. postal code) are merely processed and not stored separately.

You can prevent geotargeting by, for example, using a VPN or proxy server that prevents accurate
localisation. In addition, depending on the browser you are using, you can also deactivate a location
localisation in the corresponding browser settings (as far as this is supported by the respective browser).

We use geotargeting on our website for the following purposes:

  • Customer approach
  • Advertising
  • Language redirection to serve users the appropriate version of the website (German or English).

Registration

1. Description and scope of data processing

We offer users the opportunity to register by providing personal data. The data is entered into a form and transmitted to us and stored. The following data is collected as part of the registration process:

  • Email address
  • Last name
  • First name
  • Telephone / mobile phone number
  • IP address of the user’s device
  • Date and time of registration
  • Company, Position, UID Number

As part of the registration process, your consent to the processing of this data is obtained.

2. Purpose of data processing

A registration of the user is necessary for the fulfilment of a contract with the user or for the execution of pre-contractual measures.

3. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 (1) (a) GDPR where you have provided consent.

The legal basis for the processing of registration data necessary to conclude or fulfil a contract with you is Art. 6 (1) (b) GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was
collected.

This is the case for the data collected during the registration process for the execution of a contract or for the implementation of pre-contractual measures if the data is no longer required for the execution of the contract. Even after the conclusion of the contract, it may be necessary to store personal data of the contractual partner in order to comply with contractual or legal obligations.

5. Exercising your rights

As a user you have the possibility to cancel the registration at any time. You can request a change to the data stored about you at any time, by the following means:

Users of our website can request the deletion of their account or the modification of their personal data at any time by contacting us via email at privacy@aiya-europe.com. Upon verification of identity, we will process the request promptly in accordance with applicable data protection laws. Please note that certain data may be retained for legal, contractual, or administrative reasons.

If the data is necessary for the fulfilment of a contract or for the implementation of pre-contractual measures, a premature deletion of the data is only possible insofar as contractual or legal obligations do not stand in the way of a deletion.

Content delivery networks

CloudFlare

1. Description and scope of data processing

On our website we use functions of the content delivery network CloudFlare of CloudFlare Germany GmbH, Rosental 7, 80331 Munich, Germany (Hereinafter referred to as CloudFlare). A Content Delivery Network (CDN) is a network of regionally distributed servers connected via the Internet to deliver content, especially
large media files such as videos. CloudFlare offers web optimization and security services that we use to improve the load times of our website and to protect it from misuse. When you visit our website you will be connected to the servers of CloudFlare, e.g. to retrieve content. This allows personal data to be stored and evaluated in server log files, the user’s activity (e.g. which pages have been visited) and device and browser information (e.g. IP address and operating system). Further information on the collection and storage of data by CloudFlare can be found here: https://www.cloudflare.com/en-gb/privacypolicy/

2. Purpose of data processing

The use of CloudFlare’s features serves to deliver and accelerate online applications and content.

3. Legal basis for data processing

The data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website -and the server log files are therefore recorded.

4. Duration of storage

Your personal information will be retained for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

Information about objection and removal options regarding CloudFlare can be found at:
https://www.cloudflare.com/en-gb/privacypolicy/

Integrated third-party services

We use various service providers to deliver the service we offer through the app.

Generally, where such services are essential to providing the basic service offered by the website, we have a legitimate interest in sharing your data with the relevant service providers in order to provide the relevant website service.

Where such services are required for additional services, enhanced functionalities, or additional purposes, your personal data will only be transferred to service providers if you provide consent.

You can manage your consent preferences at any time here: https://aiya-europe.com/en/cookie-consent

Use of Google Marketing Platform

1. Scope of processing of personal data

We use the marketing platform of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited
and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs). Based on the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge. If you are registered with a Google
service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may find out and store your IP address.

Further information on the collection and storage of data by Google can be found here:

https://policies.google.com/privacy?gl=EN&hl=en

2. Purpose of data processing

The purpose of using the Google Marketing Platform is to serve relevant ads to the user, to improve campaign performance reports, or to prevent users from viewing the same ads more than once.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

The Google Marketing Platform stores your data until the mentioned purpose is fulfilled, whereby the maximum storage duration is 18 months.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The
revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” feature of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com/

Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?gl)

Use of Google AdWords

1. Scope of processing of personal data

We use Google AdWords of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With this service we place advertisements. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).

Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

We only obtain knowledge of the total number of users who have responded to our advertisement. We will not share any information that could be used to identify you. The use does not serve the traceability.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The
revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com

Further information on objection and removal options against Google can be found at:
https://policies.google.com/privacy?gln=EN&hl=en

Google Analytics 4

1. Description and scope of data processing

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: Google).

Google Analytics examines, among other things, how website visitors use our site. Google sets cookies on your terminal device. During the visit, user behaviour is recorded in the form of “events”
. As a result, personal data can be stored and analysed, including:

  • First visit to the website
  • Interaction with the website, usage path
  • Clicks on external links
  • Video usage
  • File downloads
  • Advertising impressions and clicks
  • Scroll behaviour (if to end of page)
  • Searches on the website
  • Language selection
  • Page visits
  • Location (region)
  • Your IP address (in shortened form)
  • Technical information about your browser and the end devices you use (e.g. language setting, screen
    resolution)
  • Your internet provider
  • Referrer URL

We use the User ID feature. User ID allows us to assign a unique, persistent ID to one or more sessions (and the activities within those sessions) and analyse user behaviour across devices.

We use Google Signals. This captures additional information in Google Analytics about users who have personalised ads enabled (interests and demographics) and ads can be delivered to these users in cross-device remarketing campaigns.
By default, GA 4 has IP address anonymisation enabled. This means that your IP address is shortened by Google within the member states of the European Union or other contracting states to the Agreement on the European Economic Area. Exceptionally, only in rare cases will the full IP address be transmitted to a Google
server in the USA and shortened there. Google states that the IP address transmitted by your browser will not be merged with other Google data within the scope of Google Analytics.

You can obtain further information on the processing of data by Google here:
https://policies.google.com/privacy

2. Purpose of the data processing

We use GA 4 to evaluate the use of our online presence and to generate reports about the activities on our website. The reports are used to analyse the performance of our website and to target advertising to those people who have already expressed an initial interest by visiting our site.

3. Legal basis for the processing of personal data

The legal basis for the processing of the users’ personal data is, in principle, the user’s consent in
accordance with Art. 6(1) (a) GDPR.

4. Duration of the storage

After 2 months your personal data will be deleted. This deletion takes place automatically once a month.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The
revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

You can find further information on objection and removal options vis-à-vis Google at: https://policies.google.com/technologies/partner-sites

You can also prevent the collection of data generated by the cookie and related to your use of the online presence (incl. your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?
hl=de

You can deactivate the use of your personal data by Google using the following link:
https://adssettings.google.de

Use of Google Ads Remarketing

1. Scope of processing of personal data
We use Google Ads Remarketing of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). Google Remarketing is used for the renewed addressing of visitors to the online presence for advertising purposes via Google Ads ads. Google Ads Remarketing can be used to create target groups (“similar target groups”) who, for example, have visited certain pages. This
makes it possible to identify the user on other online presences and to display targeted advertising. Google places a cookie on the user’s computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).

Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The purpose of processing personal data is to specifically address a target group. The cookies stored on the user’s terminal device recognise the user when visiting an online presence and can therefore display advertisements in line with the user’s interests.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The
revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript
(https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. your IP address) to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com

Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB

Use of Google Maps

1. Scope of processing of personal data

We use the online map service Google Maps of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04
E5W5, Dublin, Ireland (Hereinafter referred to as Google). We use the Google Maps plugin to visually display geographical data and embed it on our online presence. Through the use of Google Maps on our online presence, information about the use of our online presence, your IP address and addresses entered with the route plan function are transmitted to a Google server and stored there.

Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The use of the Google Maps plug-in serves to improve user friendliness and an appealing presentation of our online presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The
revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com

Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB

Use of Google ReCaptcha

1. Scope of processing of personal data
We use Google ReCaptcha of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland. The purpose of this tool is to verify that a data entry is compliant and has not been performed by a bot by analyzing and authenticating the behavior of an online presence visitor with respect to various characteristics. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular mouse movements and which elements were clicked on) and device and browser information (in particular time, IP address and operating system).

The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.

For more information about the collection and storage of data by Google, please visit:
https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The use of Google ReCaptcha serves to protect our online presence from misuse.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The
revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

With the following link you can deactivate the use of your personal data by
Google: https://adssettings.google.com

Further information on objection and removal options against Google can be found at:
https://policies.google.com/privacy?hl=en-GB

Use of LinkedIn

1. Scope of processing of personal data

We use functions of the network LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland (Hereafter referred to as LinkedIn). Each time you access one of our pages that contains

LinkedIn functions, a connection is established to LinkedIn servers. LinkedIn will be informed that you have visited our website with your IP address. If you click the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn will be able to associate your visit to our website with you and your user account. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular
which pages have been visited and which elements have been clicked on) and device and browser
information (in particular the IP address and the operating system).

We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn. For more information on LinkedIn’s collection and storage of data, please visit:
https://www.linkedin.com/legal/privacy-policy

2. Purpose of data processing

The use of the LinkedIn Plugin serves the usability of our online presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The
revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You can prevent LinkedIn from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. Furthermore, the transmission may be prevented by logging out of your LinkedIn account before accessing our website.

The following links will allow you to deactivate the use of your personal data by LinkedIn: https://www.linkedin.com/psettings/guest-controlsy

For further information on the possibilities of objection to and removal from LinkedIn, please visit:
https://www.linkedin.com/legal/privacy-policy

Use of Wordfence Security

1. Scope of processing of personal data
Our online presence uses functions of Defiant Inc., 800 5th Ave., Suite 4100, Seattle, WA 98104, USA
(Hereinafter referred to as Defiant). Wordfence Security secures our online presence and protects visitors from viruses and malware. When you visit a page with a plugin, a direct connection is established between your computer and the Defiant Server. In order to recognize whether the visitor is a human or a bot, the plug-in sets cookies. Additional personal data may be stored and evaluated, in particular device and browser information (in particular IP address and operating system).
It is possible to evaluate the behaviour from the sent notifications (e.g. how often a page is called up). To protect against brute force and DDoS attacks or comment spam, IP addresses are stored on the Wordfence servers. IP addresses that are classified as acceptable are placed on a white list.
Further information on the collection and storage of data by Defiant can be found here: https://www.wordfence.com/privacy-policy/

2. Purpose of data processing

The online presence uses the plug-in to protect against viruses and malware and to ward off attacks by computer criminals.

3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The
revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You can prevent Wordfence Security from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can find further information on objection and removal options against Wordfence Security at:
https://www.wordfence.com/privacy-policy/

Use of WPML

1. Scope of processing of personal data

We use WPML of OnTheGoSystems Limited, 22/F 3 Lockhart Road, Wanchai, Hong Kong (Hereinafter referred to as WPML). WPML is a multilingual plugin for WordPress. We use WPML to present our online presence in different languages. When you visit our online presence, WPML stores a cookie on your device to store the language setting you have selected. This allows personal data to be stored and evaluated, in
particular the user’s activity (in particular which pages have been visited and which elements have been clicked on) as well as device and browser information (in particular the IP address and the operating system).

Further information on the collection and storage of data by WPML can be found here:
https://wpml.org/de/documentation-3/privacy-policy-and-gdpr-compliance/

Purpose of the data processing of personal data
The use of WPML serves to be able to represent our online presence multilingually.

3. Legal basis for the processing of personal data
The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest lies in addressing visitors to our online presence in their native language.

4. Duration of storage

WPML stores cookies on your terminal. You can find information on the storage duration of cookies
at: https://wpml.org/documentation/privacy-policy-and-GDPR-compliance

5. Exercising your rights

You can prevent WPML from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can find further information on objection and removal options against WPML at: https://wpml.org/de/documentation-3/privacy-policy-and-gdpr-compliance/

Use of Google Tag Manager

1. Scope of processing of personal data
We use the Google Tag Manager (https://www.google.com/intl/de/tagmanager/) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland
Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With Google Tag Manager, tags from Google and third-party services can be managed and bundled and embedded on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behavior, capture the impact of online advertising and social channels, use remarketing and targeting, and test and optimize online presences. When a user visits
the online presence, the current tag configuration is sent to the user’s browser. It contains statements about which tags are to be triggered. Google Tag Manager triggers other tags that may themselves collect data.

You will find information on this in the passages on the use of the corresponding services in this data
protection declaration. Google Tag Manager does not access this data.

For more information about the Google Tag Manager, please visit https://www.google.com/intl/de/tagmanager/faq.html and see Google’s privacy policy: https://policies.google.com/privacy?hl=en

2. Purpose of data processing

The purpose of the processing of personal data lies in the collected and clear administration as well as an efficient integration of the services of third parties.

3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google’s own statements to delete parts of the IP address and cookie information after 9 and 18 months respectively.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The
revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the “Do Not Track” function of a supporting browser, by
deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser
plugin available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.de

Further information on objection and removal options against Google can be found at:
https://policies.google.com/privacy?gl=EN&hl=en

Use of LinkedIn Insight Tag

1. Scope of processing of personal data

We use functionalities of the marketing plugin LinkedIn Insight Tag from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland (hereinafter referred to as LinkedIn).

The plugin allows us to obtain information about the website visitors and maintain detailed campaign
reports.

In particular, the following personal data is processed by LinkedIn:
– URL
– Referrer URL
– IP address shortened or hashed
– Device and browser properties (User Agent) and timestamps.

Cookies from LinkedIn are stored on your end device. Further information about the cookies used can be found here:
https://www.linkedin.com/legal/cookie-policy

LinkedIn does not share any personally identifiable information with us, but only provides aggregated
audience reports and advertisements. LinkedIn also offers a remarketing feature that allows us to display targeted personalized advertising outside of our website without revealing your identity.
For more information on how LinkedIn processes the data, please click here:
https://www.linkedin.com/legal/privacy-policy

2. Purpose of data processing

We use LinkedIn Insight Tag to collect information about visitors to our website.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1)(a) GDPR.

4. Duration of storage

The direct identifiers of members will be removed within seven days in order to pseudonymize the data.

These remaining pseudonymized data will then be deleted within 180 days.

5. Exercising your rights

You have the right to revoke your data protection declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that has taken place on the basis of your consent until revocation.
You can prevent LinkedIn from collecting and processing your personal information by preventing third-
party cookies from being stored on your computer, by using the “Do Not Track” function of a supporting
browser, by disabling the execution of script code in your browser, or by installing a script blocker such as
NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
For further information on objection and removal options against Linked Insight Tag, please visit:
https://www.linkedin.com/legal/privacy-policy
Use of Calendly
1. Description and scope of data processing
We use the services of the provider Calendly LLC 271 17th Street NW 10th Floor, Atlanta, Georgia, 30363,
USA, (Calendly) for online appointment scheduling. When using the tool, you will be asked to provide
personal information such as your name, email address, and phone number. You also have the opportunity
to present your request and provide us with further information.
The provider’s server is geographically located in the United States. Your data will be transferred to
Calendly servers in the United States. Calendly is a member of the Trans-Atlantic Data Privacy Framework to
ensure an adequate level of data protection for data processing.
2. Purpose of data processing
The use of the functions of these services is for easy and quick appointment scheduling.
3. Legal basis for data processing
This data is collected on the basis of your consent under Art. 6 (1) (a) GDPR.
4. Duration of storage
Your personal information will be retained for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

For information on how to exercise your rights vis-à-vis Calendly, please visit:
https://calendly.com/pages/privacy

Use of Microsoft Clarity

1. Scope of Processing Personal Data

We use Microsoft Clarity, an analytics platform that evaluates user behavior on our website, provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Clarity enables anonymized recording of mouse movements, click behavior, and scrolling behavior to analyze and improve the user-friendliness of our website.

2. Purpose of Data Processing

The purpose of data processing is to analyze user interactions on our website in order to optimize user guidance, functionality, and usability.

3. Legal Basis for Processing Personal Data

The processing of personal data through Microsoft Clarity is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR. Consent is obtained via our cookie consent tool.

4. Duration of Storage

The personal data collected by Microsoft Clarity is stored only as long as necessary for the stated purposes. Once the purpose of processing has been fulfilled or consent is withdrawn, the data is deleted or anonymized, unless legal retention obligations apply.

5. Exercising Your Rights

You have the right to withdraw your data protection consent at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can prevent data collection by Microsoft Clarity via the following link: https://clarity.microsoft.com/optout

An opt-out cookie will be stored on your device for this website. If you delete your browser cookies, you will need to click the link again.

Further information about your rights and how Microsoft processes personal data can be found in Microsoft’s privacy statement:
https://privacy.microsoft.com/en-us/privacystatement

Integration of third-party services via external service providers

1. Description and scope of data processing

We integrate certain plugins on our website via external service providers in the form of content delivery networks. When you access our website, a connection is established to the servers of the providers used by us to retrieve content and store it in the cache of the user’s browser. This allows personal data to be stored and evaluated in server log files, in particular device and browser information (e.g. IP address and operating
system). We use the following services:

  • CDNJS
  • Bootstrap CDN
  • Google Hosted Libraries
  • JsDelivr

2. Purpose of data processing

The use of the functions of these services serves the delivery and acceleration of online applications and
content.

3. Legal basis for data processing

This data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a justified interest in the technically correct presentation and optimization of the website.

4. Duration of storage

Your personal information will be retained for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

You can find further information on objection and removal options regarding Cloudflare at:
https://www.cloudflare.com/en-gb/privacypolicy/

You can find further information on objection and removal options regarding StackPath at:
https://www.bootstrapcdn.com/privacy-policy/

You can find information on objection and removal options regarding Google at:
https://policies.google.com/privacy?hl=en

You can find information about objection and removal options regarding JsDelivr at:
https://www.jsdelivr.com/privacy-policy-jsdelivr-net

This privacy policy has been created with the assistance of DataGuard.