ABOUT aiya europe
AIYA Europe supplies businesses across Europe with premium-quality Matcha and tea products for the B2B market. As a subsidiary of AIYA, a leading Matcha producer in Japan, the company is backed by over 135 years of expertise and a long-standing tradition of excellence, rooted in quality, sustainability, and innovation.
Matcha Masters Since 1888
Founded in 1888 by Aijiro Sugita, AIYA is a family-owned business that has grown into a global leader in Matcha production. Originally, AIYA began as a small store selling tea and kimono fabrics, but Aijiro’s expertise in tea production, especially Matcha, led to the development of the AIYA brand. Over the decades, AIYA’s passion for Matcha tea has shaped the brand into a household name within the tea industry, with AIYA Europe proudly carrying forward this legacy.
AIYA’s production processes combine traditional methods with modern quality standards. For ceremonial Matcha grades, AIYA relies on granite stone milling to preserve the exceptionally fine texture, rich flavour and vibrant green colour of the tea.
AIYA‘s Commitment to Sustainability and Quality
Sustainability is a core principle at AIYA Europe. As pioneers in organic tea production since 1978, AIYA offers a wide range of organic Matcha and tea powders. The Matcha is cultivated under carefully selected environmental conditions and in line with strict organic farming practices, ensuring premium quality with an eco-conscious approach.
The products are FSSC 22000 certified and meet the highest food safety standards. AIYA Europe also complies with EU-BIO, NOP-BIO and JAS-BIO certifications. This reflects AIYA Europe’s commitment to clean, safe and sustainable products for the industries it serves.
The AIYA Family: A Partnership for Quality
At AIYA, the term family business means more than family ownership. It also represents close-knit relationships with everyone involved in creating the products, from tea farmers to the team at AIYA Europe.
AIYA works hand in hand with tea farmers to ensure that only the finest tea leaves are cultivated, harvested and processed. Many of these partnerships have existed for generations, built on shared expertise, trust and a continuous pursuit of excellence in every batch of Matcha.
AIYA also actively supports tea farmers through guidance on sustainable farming techniques, natural pest control and fertilisation. This ongoing collaboration helps ensure that AIYA Matcha consistently meets the highest quality standards.
AIYA Europe‘s B2C Brands: Extending the Legacy to Consumers
While AIYA Europe specializes in the B2B market, the company also operates B2C brands focused on offering high-quality, authentic Matcha products directly to consumers.
Founded in 2008, aiya – THE TEA is a premium brand that specializes in Matcha, accessories, and high-quality leaf teas. With roots in Vienna, aiya – THE TEA blends traditional Japanese tea culture with modern European sensibilities. The brand focuses on offering products that are not only organic but also cater to the evolving needs of consumers seeking sustainable, vegan and high-quality tea options.
Founded in 2015, KISSA aims to reinvent tea with a modern approach. KISSA offers a wide range of Matcha and latte mixes and focuses on delivering products that are natural, vegan and organic. KISSA appeals to a younger audience with its vibrant, stylish packaging and lifestyle-oriented approach to tea. Through its unique identity, KISSA has redefined the Matcha experience as a fun, trendy, and healthy choice for young consumers.
How to get started
Discover how premium Matcha can be integrated into products, menus or business concepts to meet growing consumer demand. With more than 20 years of experience in Europe, AIYA Europe supports businesses in bringing Matcha successfully to market.
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